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Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
Is Nike's 'Breaking2' marathon bid more than a marketing stunt?

National Geographic Partners Takes Home Total of 9 Awards in Cannes Lion  2018 Wins First-Ever Gold Lion with “Breaking2” - National Geographic  Partners
National Geographic Partners Takes Home Total of 9 Awards in Cannes Lion 2018 Wins First-Ever Gold Lion with “Breaking2” - National Geographic Partners

2017 Breaking2 - News - FloTrack
2017 Breaking2 - News - FloTrack

Nike #Breaking2 Why Monza? - YouTube
Nike #Breaking2 Why Monza? - YouTube

Nike Vaporfly 4% – Berlin Marathon | The Dots
Nike Vaporfly 4% – Berlin Marathon | The Dots

Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
Is Nike's 'Breaking2' marathon bid more than a marketing stunt?

Nike on how setting an 'audacious goal' helped the brand work differently
Nike on how setting an 'audacious goal' helped the brand work differently

Nike and NatGeo's 'Breaking2' documentary shows the power of branded  storytelling | Campaign US
Nike and NatGeo's 'Breaking2' documentary shows the power of branded storytelling | Campaign US

Breaking2. Nike GB
Breaking2. Nike GB

Inside the success of Nike's Breaking2 'moonshot' - Digiday
Inside the success of Nike's Breaking2 'moonshot' - Digiday

Breaking2. Nike GB
Breaking2. Nike GB

Nike's #Breaking2: How to Think Big, Act Bold - Identity
Nike's #Breaking2: How to Think Big, Act Bold - Identity

52 Insights Magazine | Nike's Breaking2 Marathon Record Moonshot
52 Insights Magazine | Nike's Breaking2 Marathon Record Moonshot

Nike Breaking2 Fails But Succeeds
Nike Breaking2 Fails But Succeeds

Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ
Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ

3 Business Lessons from NIKE Breaking2: 2) Marketing & Communication
3 Business Lessons from NIKE Breaking2: 2) Marketing & Communication

Ep 5: Nike's Breaking2 and Chanel's $1325 Boomerang Backlash - YouTube
Ep 5: Nike's Breaking2 and Chanel's $1325 Boomerang Backlash - YouTube

Nike - "Nike Breaking2"
Nike - "Nike Breaking2"

M35 | Nike Running Global
M35 | Nike Running Global

Nike on how setting an 'audacious goal' helped the brand work differently
Nike on how setting an 'audacious goal' helped the brand work differently

Nike Zoom VaporFly Elite Highlights Breaking2 Marathon Kit | Nice Kicks
Nike Zoom VaporFly Elite Highlights Breaking2 Marathon Kit | Nice Kicks

National Geographic + Nike + Dirty Robber: Breaking2 | The Webby Awards
National Geographic + Nike + Dirty Robber: Breaking2 | The Webby Awards

Nike's marathon idea of a campaign may have fallen just short of its  ambitious goal but is still marketing gold | Taylor Herring
Nike's marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold | Taylor Herring

Nike's Breaking2 Narrowly Misses the 2-Hour Marathon Mark
Nike's Breaking2 Narrowly Misses the 2-Hour Marathon Mark

Campaign of the Year 2017: Nike 'Breaking2'
Campaign of the Year 2017: Nike 'Breaking2'

Nike Turn Their Breaking2 Efforts Into Documentary - Sneaker Freaker
Nike Turn Their Breaking2 Efforts Into Documentary - Sneaker Freaker

Breaking2. Nike GB
Breaking2. Nike GB